THE SELLING PROCESS

1. Property Comparative Market Analysis (CMA) and Pricing:
   The first step in selling your property is to determine its market value. A professional Property Consultant will conduct a thorough Comparative Market Analysis. Setting the right price is crucial for attracting serious buyers.

2. Listing and Marketing:
   Once the price is set, your Consultant will create a compelling listing to showcase your property, which includes professional photographs, detailed descriptions, and a marketing strategy designed to attract potential buyers.

   When it comes to marketing your property, you have the option of choosing between an open mandate and a sole mandate.

   With an open mandate, your property can be listed with multiple agencies, giving you wider exposure but often leading to less coordinated marketing efforts. Property Consultants may focus on their own channels, and marketing activities might include basic online listings, minimal social media promotion, and open houses as needed. The competition among Consultants can sometimes result in a quicker sale, but it may not always be at the best price due to the lack of a unified strategy.

   On the other hand, a sole mandate grants exclusive marketing rights to a single agency. This allows for a more comprehensive and strategic approach to marketing your property. The Consultant will dedicate more time and resources, often investing in high-quality professional photography, detailed descriptions, virtual tours, and extensive social media campaigns. Sole mandates typically involve more personalised marketing plans, including targeted advertising, exclusive open houses, and direct outreach to a curated list of potential buyers. This focused effort can lead to a more effective marketing campaign and a better chance of achieving the highest possible price for your property.

3. Receiving Offers:
   As interested buyers view your property, they will submit offers to purchase (OTPs). Your Property Consultant will present these offers to you, and together, you'll evaluate them based on price, terms, and conditions. You can accept, reject, or negotiate offers to find the best deal.

4. Acceptance and Conveyancing:
   Once you accept an offer, you will appoint a Conveyancing Attorney who will prepare the necessary legal documents for the transfer of ownership. This attorney will manage the entire process, ensuring that all legal requirements and conditions are met and that all parties' interests are protected. The Conveyancing Attorney will oversee the transfer of the property into the buyer's name, ensuring a smooth and efficient process.

5. Compliance Certificates and Inspections:
   Before the transfer can be completed, you'll need to obtain several compliance certificates, such as electrical, plumbing, gas, and beetle certificates (where applicable). These confirm that the property meets the required standards.

6. Transfer of Ownership:
   A property sales transaction is lodged at the Deeds Office after the necessary steps are completed, including the fulfilment of any suspensive conditions, signing of transfer documents by both parties, and the obtaining of compliance and clearance certificates (e.g., rates, levies, electrical, etc.). Once all documents, certificates, and guarantees are in place, the Conveyancing Attorney lodges all the documents at the Deeds Office. The registration process, which finalises the transfer of ownership, typically takes seven to ten days to complete.

7. Finalisation and Handover:
   Once the transfer is registered, ownership of the property is officially transferred. Your Property Consultant will then coordinate the handover process. The sale proceeds, after deducting any legal fees, costs if applicable and Property Consultant commissions, will be promptly paid into your account.

Selling a property is a structured process that, with thorough preparation and professional guidance, can be both smooth and rewarding.